About True West Pool Co.
Building extraordinary outdoor spaces starts with a team you can trust. Learn more about the people, values, and craftsmanship behind every True West project.
Built on Experience, Driven by Better Standards
True West Pool Co. was founded by Scott Fowkes and Seth Ray after years of working in the pool industry and seeing an opportunity to do things differently. With backgrounds in pool design, construction, repairs, and project management, they built a company centered on owner-managed projects, exceptional craftsmanship, and a commitment to delivering an experience that's every bit as impressive as the finished backyard.
Meet the founders
Luxury outdoor spaces Built the True West way
True West Pool Co. was founded by brothers-in-law Scott Fowkes and Seth Ray with a shared vision: to create a better pool-building experience for Arizona homeowners.
Scott Fowkes
Co-Founder | Principal
A graduate of Arizona State University, Scott brings experience in pool design, sales, and project management, along with a passion for creating outdoor spaces that feel intentional, functional, and unique to each homeowner.
Seth Ray
Co-Founder | Principal
With a background in pool service, repairs, sales, design, and project management, Seth brings a deep understanding of the industry and a commitment to creating pools that are thoughtfully designed and built to last.
True West Pool Co. is a family-owned company managed by licensed contractors who remain personally involved in every project, ensuring each homeowner receives the care, attention, and quality they deserve.
True West Pool co.
Create a resort-inspired backyard with our full range of luxury pool and outdoor living services, designed to bring your vision together from concept to completion.
New pool build.
Pool remodel & renovation.
Landscape & backyard design.
Water features & spas.
Our Philosophy
The True West way.
True West was built on the belief that homeowners deserve a more personal pool-building experience. By combining industry expertise, luxury design, and owner involvement, we create outdoor spaces with the care and attention every project deserves.
Family Owned. Personally invested.
As a family-owned company, Scott and Seth are invested in every project and take pride in creating outdoor spaces that reflect the quality and craftsmanship they would expect for their own homes.
Owner-Managed Projects
Every True West project is personally managed by Scott and Seth, ensuring each homeowner receives direct attention, clear communication, and a consistent standard of quality from start to finish.
ROC Licensed Contractor
True West Pool Co. is an Arizona ROC licensed swimming pool contractor (ROC #363880), bringing licensed expertise and professional standards to every custom pool project.
Clear Communication
True West keeps homeowners informed with clear timelines, consistent updates, and open communication — so you always know where your project stands.
Luxury Builds
True West creates elevated outdoor spaces through thoughtful design, premium materials, and modern pool technology — combining beauty, functionality, and lasting performance.
Financing Options
With financing options through Lyon Financial and HFS Home Improvement Loans, we make custom outdoor spaces more achievable for Arizona homeowners.
Portfolio
Explore our portfolio of custom crafted pools and outdoor spaces
Create a resort-inspired backyard with our full range of luxury pool and outdoor living services, designed to bring your vision together from concept to completion.
Arizona Pool Builders
True West Pool Co. proudly serves homeowners throughout the Greater Phoenix area, creating custom pools and outdoor spaces thoughtfully designed for the Arizona lifestyle.
- Apache Junction
- Avondale
- Buckeye
- Carefree
- Cave Creek
- Chandler
- El Mirage
- Fountain Hills
- Gilbert
- Glendale
- Goodyear
- Litchfield Park
- Maricopa
- Mesa
- Paradise Valley
- Peoria
- Phoenix
- Queen Creek
- San Tan Valley
- Scottsdale
- Surprise
- Tempe
- Tolleson
Build the backyard you’ve always imagined
Partner with True West Pool Co. to create a thoughtfully designed outdoor space where you can relax, gather, and make memories for years to come.
